Pleasant and appealing web design is the most important factor that will increase the conversion rate of your business. The overall design of your website should help consumers to make their purchase hurdle-free and as quick as possible. Every business can lose their business if they don’t have an optimized site for sales, even if they provide high-quality advertisements.
Below are a few tips on designing a website that can help your business to experience more conversions.
Always Keep the User in Mind
Every detail of your website including the contact forms and product images has the potent to contribute to the decision of a visitor to make a purchase. This is the reason why you should always be keeping the user in your mind while choosing the web design for your e-commerce platform. Better user experience is more important than anything else to turn a visitor of your page into a customer and to make a customer a repeat customer.
Avoid Complicated Web Designs
The most top rated visually appealing websites are always minimalist sites, which are also more trustworthy than the complex websites. You should always consider simplifying your web design and avoid complexities as far as possible to make it a smooth experience for the users. Make it a point to not add unnecessary information in the design and opt for minimalist themes with more white space.
Provide High-quality Photos
Always make it a point to enhance your website site with the option of viewing the quality photos you provide, without any strain. Any blurriness can turn the potential customers away, creating a notion that the product is cheap. Create photo galleries for each product that allows the users to click on them to view multiple angles of the product.
A pop-up box is a popular feature that enables customers to zoom in on a particular product to find the finest details.
Include Reviews and Testimonials
Studies and reports have revealed that more than 61% of the total online shoppers make sure to read the reviews of the product before buying it. Therefore, always opt for web design that allows customers to write their experience and review of the product or service.
Including reviews that are product specific is one of the e-commerce web design strategies that is seen to be very effective in encouraging the customers to look into the details of the products they are looking for. You can also go for an entirely different page for reviews and testimonials on your website.