The ecommerce sector is not a static one but one that is open to innovations and revolutionizing ideas that can play a part in shaping its future. The industry has acknowledged the power of technological advances in doing wonders and is confidently adopting various innovations.
Here are some of the ways by which technology can revolutionize the ecommerce sector.
Personalized Customer Experience
The rise, fall and lifetime of businesses, all are decided by the customers and ecommerce has a future only if they succeed in giving the best customer experience. Personalization is the magic that can turn visitors into loyal customers by convincing them that the company values them.
Contextual marketing is the best example of personalized customer experience, which focuses on real time targeting of customers by making clear inferences about the customer needs, the moment they interact with a brand.
Market studies predict a high growth percentage for voice commerce and the evolution of voice-activated devices and voice search is giving online shopping platforms a whole new dimension. Recommendations and search results pop up at greater speeds using voice search, making online shopping easier and more accessible to the differently-abled.
Voice search makes shopping easier for repeat customers because all they have to do is reorder the commodities that they shopped previously. It is not always easy for brands to get reviews and ratings because many do not consider taking time to login and do some typing for something that is not mandatory. With voice search, getting customer reviews and ratings is a bit more easy.
The high growth rate in ecommerce sales can be explained in terms of the technological innovations that laid the foundation of the ecommerce web platforms and IoT has effectively catalyzed this growth trend. A number of digital devices interconnected via internet in IoT enable smoother and faster information exchange between the devices eliminating the need for human participation.
Ecommerce businesses have been increasing the investment in IoT realizing its potential to give them a break in the business world.
The contributions made by IoT in ecommerce are:
Real time management of inventory has never been this easy and all the credit goes to IoT that uses RFID tags and sensors to give a huge boost to inventory management.
E-commerce store owners can get information like the identity of the customers, location, weather and traffic information which makes logistic management relatively easy.
E-commerce has made it to the forefront of the business by staying informed about the technological innovations that are quintessential for its success.