The key to building a successful online business is choosing the best e-commerce platform; getting it wrong can cost you dearly. They are popular because they let you build online stores without having much coding and web designing skills. Besides, they provide e-commerce specific design templates and features that make it easy to set up your business. Above all, most of them are affordable and are available for different budgets. There are different e-commerce platforms, and this makes selecting the right one difficult. The purpose of this article is to help you with selecting the right e-commerce platform.
Top E-Commerce Platforms
- Square Online
Wix is the best e-commerce platform for beginners because it has amazing e-commerce tools. Shopify is ideal for large online stores selling a wide variety of products, while BigCommerce is suitable for fast-growing businesses. Squarespace has the best e-commerce specific design templates compared to the rest. Weebly and Square Online are easy to use and hence suitable for beginners, while GoDaddy and Volusion are not polished enough. Having said that, there are other e-commerce platforms like WordPress that offer more flexibility, i.e. you can code an online store from scratch.
Wix And Shopify
The big advantage that Shopify has over Wix is that the former supports almost all the major payment options like Amazon pay, Apple pay, Square, Stripe, and PayPal. When it comes to website features like customer login, password protection, members area, SEO, and design features Wix outdoes Shopify. However, in pricing, Wix has better choices than Shopify. Overall, they are neck to neck and only have a slight advantage over each other.
Best E-Commerce Platform For Product And Service Industry
Start-ups: In this age of the internet, e-commerce or online shopping website is the ideal choice for start-ups as they are cheaper than physical stores. For this Wix, Squarespace, and Square Online are the best choices.
Small Business: Small businesses are those that have found success selling locally and their next logical step is to expand nationally or to international markets. An online or e-commerce store enables this as it gives them global access. The best e-commerce platform for small business like Shopify, Square Online, and Squarespace helps them leverage on marketplaces and social media to take their budding business to the next level.
Artists And Photographers: E-commerce websites for selling art and craft must capture their essence. Ecommerce platforms like Big Cartel, Squarespace, and SmugMug offers creative features for online stores that are easily manageable.
Fashion And Apparel: Ecommerce stores for selling clothes, apparel, and fashion must have stunning themes like physical storefronts. Squarespace, Shopify, and Wix offer all the features for selling online fashion.
We hope that the details shared above will help you to select the best e-commerce platform for your business.