It has been found from surveys that the conversion rate of typical e-commerce or online store is about 2 to 3%. This is an average number, and everyone wants to improve it to increase their revenues. Keep in mind that this also depends on online shopping platforms that are used to set up your store. Websites do conversion rate optimization (CRO) by adopting various strategies. The purpose of this article is to provide you with some tips to create more conversions; read ahead to know more about them.
Website design plays a significant role in the number of visitors to e-commerce or online store. A well-designed site can easily keep customers on the page and persuade them to make a purchase. The next part of this strategy is visual persuasiveness, i.e. focusing the customer’s attention on a specific part of the web page. Most often, they are the main page, inlaid text, and call to action button. Top e-commerce platforms offer solutions that ensure this so that you can focus on other aspects of building your e-commerce or online store.
The other major component that determines the conversion rate of an online store is its user interface or navigability. A visitor must be able to easily find products on the website of the online store. Otherwise, they will leave the site, and this impacts the site’s search engine ranking. Moreover, this is important nowadays because customers do more online shopping on their mobile phones. In most cases, the website or mobile app will have a navigation bar at the top of the screen where they can search for products and it must provide credible search results.
Personalize Visitor’s Experience
It has been found from multiple surveys that personalized shopping experience always increases the conversion rates. Nowadays, this is made easy by analytics tools that top e-commerce platforms offer as part of their services. A personalized experience involves providing dynamic content that is tailormade for individual and product recommendations. These are based on factors like demography, geographic location, browsing history, etc. You can also provide pathways for visitors to the e-commerce store by pointing them to certain types of products or collections.
Shopping Through Social Media Platforms
Shopping through social media platforms is the newest way online shops are reaching out to potential customers. This is especially true for the younger generation as they have an active social media presence. Because of this, online shopping platforms offer many optimizations for this.
Apart from adopting the strategies mentioned above, you must also identify the factors that are lowering the conversion rate of your online store and fix them.